Photo of Alisha Reynolds, CEO of Tourism Calgary

CALGARY — Tourism Calgary welcomes Alisha Reynolds as its new CEO, effective June 3. She will succeed current CEO Cindy Ady, who announced her retirement late last year.

Under Reynolds’ leadership, the organization will unveil and execute a visionary 10-year tourism strategy for Calgary’s visitor economy, supporting Alberta’s goal of reaching $25 billion in yearly visitor expenditures by 2035. Projects such as the BMO Centre expansion, the new Calgary Event Centre and Culture + Entertainment District and the re-development of Arts Commons and Glenbow Museum will come to fruition.

Reynolds comes to Tourism Calgary from her role as vice-president, Development (North America) for Northland Restaurant Group. For the past seven years, she has worked for Northland Properties Corporation in a variety of progressive leadership roles. At one point, as vice-president of Sandman Hotel Group, she was responsible for a portfolio of 23 hotels in Western Canada and a team of more than 1,000 people. Most recently, she has led the real estate and development team for brands including Moxies, Denny’s, Chop Steakhouse and Shark Club.

“We’re thrilled to have one of the industry’s rising stars join Tourism Calgary as our new CEO,” says Mark Wilson, Chair of the Tourism Calgary Board of Directors. “In addition to an impressive resume, Alisha brings with her an infectious spirit that won the unanimous support of the board. With a wealth of tourism business and leadership experience, an appetite for innovation, and a strong vision, Alisha is poised to lead us into a new era of growth and possibility.”

“I’m honoured and humbled by the opportunity to lead Calgary’s vibrant tourism industry during a monumental time of growth and opportunity,” says Reynolds. “Calgary has limitless possibilities — our world-class events, venues, and attractions create unforgettable experiences for visitors. Tourism isn’t just an economic engine; it’s a lifeline for countless businesses and a source of pride for every Calgarian. I’m eager to lend my vision and energy to this dynamic landscape.”


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