Hotels are Taking Steps to Embrace LGBTQ2 Guests
In today’s tourism market, destinations are increasingly competing on a global scale, leading industry players to seek new means of increasing their competitive advantage. Within...
The Loyalty Equation: Today’s Programs Need to Balance Loyalty and Profit Generation
Loyalty programs — once the province of the freshly deregulated airline industry alone — are as much a staple of today’s hotel industry as the...
Events and Banquets are Catering to Discerning Clients
Conferences and events are mainstays for most hotel operations. From large-scale corporate extravaganzas, to intimate weddings and company retreats, events account for a significant portion...
The Flux Factor
Technology and globalization have placed the world in a state of constant flux — a reality the hotel industry is not immune to. From social-media...
Hotels are Differentiating Through In-Room Wellness Offerings
In-room wellness offerings are a booming opportunity for hoteliers. The rapidly emerging wellness sector grew 6.5 per cent annually from 2015 to 2017 globally —...
Pushing the Envelope in Pursuit of Sustainability
When guests enter the lobby of the Hotel X in Toronto, the green message is loud and clear. Behind the front desk is a show-stopping...
Hotels are Getting in Bed with OTAs
A website used to be the perfect welcome mat for a hotel. Travellers could check out the accommodations, amenities and activities and then book directly....
Establishing Inspiring Branding
Branding a hospitality product used to involve slapping a recognizable shingle on the side of a building and opening the cash drawer in anticipation of the hordes...
The Millennial Effect: Why Hotels Need to Focus Marketing Efforts on This Growing Demographic
When the U.S. was treated to a solar eclipse in August 2017, everybody was talking about it. The social-media channels sizzled with anticipation; conversations everywhere rumbled about...
How Designers are Creating Unique Hotel Experiences
As the hotel industry continues to reshape itself to better align with the habits and expectations of digital-native consumers, hotel design continues to evolve — becoming an...
