PARSIPPANY, N.J. — Wyndham Hotels & Resorts has unveiled the new Arbor prototype for its Wyndham Garden brand.
Arbor is designed to be a cost-effective, new-construction prototype with a fresh perspective on guest experience and a smart layout, which maximizes efficiencies and challenges rising construction costs. The blueprint offers developers a scalable option at under 58,000 sq. ft., fitted for less than two acres of land.
The four-storey, 110-room prototype is inspired by the harmony of nature, bringing the outside in with elements of dappled light, textured wood, natural fabrics and flexible outdoor space. Guestrooms feature serene colour schemes, luxe textures and clean, simple lines. The brand also expects to offer hotels the option to provide upgraded, premium wellness features through Delos’ Fresh by Stay Well program, including air purifiers, mood-enhancing aromatherapy and shower infusers that neutralize chlorine.
“With the majority of Americans spending less than seven per cent of their day outdoors, we wanted to create spaces that bring the outside in, honouring our brand’s identity with a connection to nature to help our guests travel at ease,” says Danica Boyd, brand leader, Wyndham Garden. “We also recognize the importance of thoughtful planning in today’s construction climate and designed Arbor as a breath of fresh air for both guests and developers. With a new look, a sharper footprint and a creative dining experience, Wyndham Garden is planting new roots for a future built on smart, sophisticated design — from the ground up.”
The brand also introduced a new food-and-beverage concept named Nice&Vice. Crafted by celebrity chef Jet Tila, the concept is designed to empower travellers to choose their dining experience — whether they want to stay on track or enjoy something a little indulgent. The Nice&Vice menu offers a selection of delicious and easy dishes strategically streamlined from just a few ingredients that also can ease impact to the bottom line. All dishes can be cooked in a Turbo Chef oven.
Hotels will also introduce the Nice&Vice Market, a twist on traditional grab-and-go marts that will offer elevated snacks, healthy bites, fresh salads and quick meals, alongside more decadent treats.
The launch of the Arbor prototype is the next step in Wyndham’s new-construction growth strategy, which began with Microtel Inn & Suites by Wyndham’s Moda prototype last year. With a newly expanded design and construction team — led by the experts behind the widely respected development practices of La Quinta by Wyndham — the company strives to introduce competitive and efficient prototypes across some of its growing brands to build a foundation for long-term growth and help drive success for its owners.
