PARSIPPANY, N.J. — Wyndham Hotels & Resorts has unveiled its newest prototype for the Microtel by Wyndham brand.
The new Microtel prototype features a reimagined interior and exterior concept designed to elevate the brand, reduce building costs, optimize efficiencies and drive greater returns for developers. Dubbed Moda, the prototype reduces Microtel’s total footprint by 28 per cent compared to the prior prototype. The design also delivers more than 70 per cent of rentable space — one of the strongest in both the economy and midscale segments.
“As we build on the brand’s existing model, we’ve identified small, purposeful details which can drive large, incremental savings for developers and create a significant impact on the experience for our guests,” says Keri Putera, vice-president, Brand Operations, Microtel by Wyndham. “Moda — a term symbolizing both style and precision — simplifies operations through design, while tapping into the growing trend of minimalism, addressing the changing needs of today’s travellers and owners.”
Developed in collaboration with Microtel owners and architect firm, Hoefer Wysocki, Moda incorporates modern architecture; wall-mounted headboards, desks and TVs; and uniformly positions guestrooms by unit type. The new exterior features a flat-roof design, a four-storey exterior façade option and reduced land requirements.
The new Microtel design is the first step in Wyndham’s multi-pronged growth strategy. The company’s new development strategy underscores new-construction growth, design-driven conversions and a redesigned franchisee journey emphasizing added value over the lifetime of the investment.
“With a focus on streamlined new construction models like Moda, we’re paving the way for continued expansion across our economy and midscale brands and creating a foundation of long-term support for entrepreneurial hoteliers growing their businesses,” says David Wilner, senior vice-president, New Construction Development, Wyndham Hotels & Resorts.
The first hotels leveraging the new prototype are set to break ground in 2019.