NEWTON, Mass. — Trip Advisor will be hosting a free event at the Rosewood Hotel Georgia on April 17, offering hotel-industry professionals strategies for maintaining a positive online reputation and encouraging more direct bookings.

“Establishing and maintaining a positive online reputation is essential to a business’ success, and many Vancouver properties are doing a good job satisfying customers, as 85 per cent of those rated on TripAdvisor have a rating of 3.5 or higher out of a possible five. Our master class will help area hotel marketers turn traveller feedback into marketing opportunities,” said Christine Petersen, president of TripAdvisor for Business.

The event will feature guest speakers, including hotel consultant and author Daniel Edward Craig and Glenn Eleiter, GM of L’Hermitage Hotel.

For more on the event details and registration, visit

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