STAMFORD, Conn. — Starwood Hotels & Resorts is growing with news 70 Aloft hotels will open around the world in 2013 as new properties with conversions and adaptive-reuse projects.

“Because of Aloft’s fiercely loyal following, and its well-deserved halo around design and technology, Aloft properties have quickly grabbed market share wherever they’ve opened,” said Brian McGuinness, senior vice-president for Specialty Select Brands for Starwood. “Aloft’s been embraced wholeheartedly by the next generation of traveller and a broad range of travellers continue to discover the brand.”

The company is planning Aloft openings in China, India, Malaysia, Latin America and North America.

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