OTTAWA — The Canadian tourism industry will get a big boost now that the federal government has announced plans to allocate $30 million towards a Canadian Tourism Commission (CTC) campaign to attract American tourists to Canada.
While the U.S. is Canada’s largest inbound tourism market, the number of American visitors has dropped 24 per cent from a decade ago. The Connecting America program seeks to gain an additional 680,000 American tourists during a three-year period. “The National Round Table on Travel & Tourism, which includes the Hotel Association of Canada, the Tourism Industry Association of Canada, the Canadian Airports Council, the National Airlines Council of Canada and the International Air Transportation Association, has worked diligently with the government to facilitate this program,” said Tony Pollard, president, of HAC. “This announcement demonstrates the government’s commitment to the tourism industry in Canada.”
Using these funds, the CTC will collaborate with partners in the private sector, travel agents, tour operators as well as the provinces and territories. The program will also create or maintain approximately 2,900 jobs in Canada.