DALLAS ― Omni Hotels & Resorts is now offering a “courtesy hold” functionality for reservations made through mobile devices. The new feature allows guests to hold a reservation at the quoted rate for up to 24 hours without booking.
Omni’s customer data indicates that nearly 50 per cent of guests research hotel reservations options from their mobile device or tablet, and then finalize their room reservations later from their desktop computers. The new reservation hold feature caters to that guest, making it easier for them to find and hold their reservation to book within 24 hours.
“We are constantly working to enhance the digital guest experience,” said Tom Santora, chief Marketing officer for Omni Hotels & Resorts. “In doing so, we needed to address the lower conversation rates on mobile and to overcome the obstacle of completing a reservation on a mobile device. As a result, we added this functionality, which has been very well received by our guests.”