LONDON — Bottega Gold Prosecco Doc has taken first place in the worldwide duty free and travel retail market for the Champagne and Sparkling Wine category in IWSR’s 2022 ranking. London-based IWSR is the leading source of data and analysis on the wine and spirits market in more than 160 countries, providing information on short- and long-term trends, including five-year volume, value forecasts and consumer behaviour.
The performance of Prosecco Bottega is due to the quality of the wine, the expression of continuous research and constant monitoring of the entire production process, from the vineyard to the bottle. After more than 40 years of consolidated presence, Bottega is now one of the leading players in this market. Specifically, Bottega Gold is the prosecco with the greatest potential to emerge in this market as it stands out for its uniqueness, as well as its quality, prestige and organoleptic characteristics.
“This is an important result for the whole world of the best Prosecco as it certifies in the field the appreciation of the most famous Italian sparkling wine by consumers all over the world, who appreciate its great quality and structure, which is not inferior to champagne. It’s also a direct consequence of our company’s commitment on the sustainability front, which is constantly pursued with significant investments for the protection of the environment and the genuineness of our products,” says Sandro Bottega, president of Bottega S.p.A. “I’m extremely satisfied with this result, not only because it represents an undoubted success for the Bottega company, but also because it fully demonstrates the value of prosecco. It proves that the premiumization process of this great sparkling wine is recognized by the market with positive effects that cascade down to the production area.”