Photo of Joelle Park, Senior Vice-President and Chief Marketing Officer of BWH Hotels

PHOENIX — BWH Hotels has appointed Joelle Park to the role of senior vice-president and Chief Marketing Officer. As a key member of the executive team, Park will lead the company’s global marketing, brand strategy and communications, including oversight of the company’s loyalty programs.

With more than two decades of marketing experience, Park brings a wealth of expertise driving business results through strategic and innovative marketing and inspiring cross-functional teams to achieve shared goals. Throughout her career, she has held various marketing leadership positions spanning brand management, digital strategy, customer experience and product development. In fact, the Hospitality Sales and Marketing Association International has recognized her as one of its Top 25 Extraordinary Minds. Most recently, Park served as VP, Global Enterprise and Cross-Brand Marketing at Hilton, overseeing strategy, branding and messaging for its portfolio.

“BWH Hotels is at an exciting chapter in its celebrated history and brand evolution, with a strong portfolio of diverse brands. I’m thrilled to be a part of the journey ahead,” says Park. “I’m passionate about brand building, from uncovering the essence of a brand’s purpose to crafting insight-driven marketing that drives performance. Each brand in the portfolio is special, making this an exceptional opportunity to curate those unique brand attributes into a compelling story to share with the world.”

“We’re very excited that Joelle is joining our team. Her extensive marketing background, knowledge, and expertise will propel our future global success across our family of 19 brands and our strong loyalty programs,” says Larry Cuculic, president & CEO, BWH Hotels. “She’s a tremendously strong leader who will effectively drive our collaborative global spirit and culture of inspiring travel through unique experiences.”


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