CLEVELAND — Vantage Hotels has launched its own rewards program, Vantage Rewards.

The new program offers value to guests through instant rewards while further enhancing the growth and positioning of the company’s new Vantage Family of Brands marketing platform.

Vantage Rewards builds on the success of Americas and Canadas Best Value Inn’s Value Club, which has been expanded to create the new program. Through this process, existing Value Club members have been automatically enrolled in Vantage Rewards and account numbers remain the same.

“Both the Value Club and Lexington Rewards (Lexington’s points-based loyalty program, which will continue to be honoured) have been very effective in building loyalty and repeat stays for our hotels, but they were limited to specific Vantage brands,” says Peter Frantz, Marketing director, Vantage Hotels. “Now that Vantage has expanded to a full family of brands, from economy to upscale, we are excited to introduce an enhanced rewards program that will be honoured at all Vantage Hotels.”

Vantage Rewards will be accepted at every Vantage hotel in North America, including Americas Best Value Inn, Canadas Best Value Inn, Value Inn Worldwide, Signature Inn, Country Hearth Inn & Suites, America’s Best Inn & Suites, Lexington Inns & Hotels, Jameson Inn and 3 Palms Hotel & Resort.

Member benefits include a 15-per-cent discount on standard room rates, free room upgrades and late check-out upon request, as well as access to discounts and special offers on dining, shopping and entertainment.


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