TORONTO — Uber has launched Uber Vouchers to provide businesses the opportunity to cover the cost of their customers or guests’ Uber trips.

The new feature is designed to help brands create a differentiated customer experience and attract new clients or support loyalty and service for existing customers.

“With the introduction of vouchers, Uber’s goal is to unlock an additional growth lever for businesses by creating an innovative way to bring customers to their door or wherever they need to go,” says Ronnie Gurion, general manager and global head of Uber for Business (U4B). “As companies look for new technology and novel ways to engage with consumers, Uber Vouchers provide a perk that businesses know their customers will use.”

The U4B team began beta testing Vouchers late last year across a diverse group of retailers, restaurants and services, with over 100 global partners — including TGI Friday’s, Live Nation, the Golden State Warriors, MGM Resorts, Sprint, Freshworks and Unibail-Rodamco-Westfield.

Companies can create customized Voucher campaigns and programs within a specified budget, set pick-up and drop-off locations, and an established time for an offer. Vouchers can be sent to customers through email, social media and mobile messaging.

Uber Vouchers is available in the majority of cities where Uber is present. More information is available at


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