PHOENIX, Ariz. — Best Western Hotels & Resorts has appointed Brad LeBlanc as senior vice-president and Chief Development Officer. In his new role, LeBlanc will oversee North American development and report directly to David Kong, president and CEO of Best Western Hotels & Resorts.

“Brad is a dynamic leader and will play a critical role in expanding today’s Best Western,” says Kong. “His proven track record of developing strategies that lead to growth and success make him an ideal fit for the role. We are confident that Brad will help us advance Best Western in the North America market.”

LeBlanc has spent 30 years in the hospitality industry, with positions at Choice Hotels and U.S. Franchise Systems. Most recently, LeBlanc served as senior vice-president of Franchise & Partner Development with Serendipity Labs, in the new shared workspace “coworking” office segment.

“I am excited to be joining the Best Western leadership team at such an important time in this history of transformation,” says LeBlanc. “I am eager to hit the ground running and believe that by accelerating growth and increasing scale, we will undoubtedly grow the value of today’s Best Western.”


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