SHANGHAI — Trip.com and Wyndham Hotels & Resorts recently signed a global agreement to drive hotel performance and bookings.
Trip.com Group users can discover more than 9,000 global hotels by Wyndham, across 22 brands from luxury to economy, while hotels can leverage the Trip.com Group network to generate impressions. Additionally, both companies will work on travel marketing initiatives and tactical campaigns, such as 618 Sales, Ctrip Member Day, 99 Hotel Festival and 1028 Trip.com Group Anniversary.
“We’re excited to expand our strategic relationship with Trip.com Group, a leading distribution partner. This strategic alliance is a key development that will enable our hotels to expand their global distribution capabilities, and provide them with innovative and interactive solutions to drive bookings, as we continue to serve millions of travellers on the road to recovery,” says Joon Aun Ooi, president, Asia Pacific of Wyndham Hotels & Resorts. “We’re ready to welcome back our guests to stay at hotels by Wyndham all over the world, while providing them with peace-of-mind through ‘Count on Us,’ our global health-and-safety program with elevated hygiene and cleanliness protocols. We look forward to building a strong and successful relationship with Trip.com Group as we work together to inspire confidence among our guests as they start to travel again.”
“The agreement is a major milestone for both companies that cements its industry-leading coverage, reinforces their global digital distribution and marketing prowess,” says Ray Chen, CEO of Accommodation Business at Trip.com Group. “This will strengthen Trip.com Group and Wyndham Hotels & Resorts’ alliance in Greater China to support the increasing demands from Chinese guests booking inbound, outbound and domestically, as the travel industry makes monumental steps towards recovery and reopening.”