CALGARY — Jon Mamela is Travel Alberta’s new senior vice-president, Chief Commercial Officer, effective Mar. 14, 2022. In this role, he will lead tourism-and-destination development for the association.

Previously, Mamela was executive vice-president and Chief Marketing Officer at Destination Toronto, where he worked with government and industry groups to promote the city. Prior to that, he was senior vice-president of Marketing and Sales and CMO at Destination Canada.

In addition, Mamela served as Travel Alberta’s vice-president of Marketing and Sales from 2010 to 2011. He’s also held leadership posts with Four Seasons Hotels & Resorts and Fairmont Hotels & Resorts.

“I am excited to re-join Travel Alberta in this pivotal role to help take destination development to the next level in Canada. Removing roadblocks for tourism businesses, using data to drive our strategy, and capitalizing on partnership opportunities with the private sector will ensure high return on investment and long-term economic success for the province,” says Mamela.

“Jon is a smart, strategic thinker focused on delivering value and measurable results. His deep knowledge of the tourism industry, Alberta and our stakeholders means he will be able to hit the ground running as we set the stage for long-term growth,” says David Goldstein, CEO of Travel Alberta.


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