VANCOUVER — SilverBirch Hotels & Resorts has launched its annual Friends-In-Need holiday campaign, which offers special rates to benefit a good cause. For any room reservation made from Dec. 21 to 27, $10 will be donated to the participating hotel’s charity of choice.
“We are excited to offer the Friends-In-Need holiday promotion to our guests again this year,” said Steve Giblin, president & CEO of SilverBirch Hotels & Resorts. “The campaign reaffirms our commitment to make a difference in the communities we operate in while offering our guests a friendly holiday rate.”
The promotion is expected to raise more than $40,000 through hotel room bookings and local fundraising events hosted by participating hotels. Since it began in 2000, the campaign has raised more than $1.1 million for charities across Canada.