MISSISSAUGA, Ont. — IHG Hotels & Resorts (IHG) has launched its new midscale conversion brand, Garner – an IHG Hotel.
With a promise to deliver ‘easy going stays that get you on your way,’ Garner is designed for value-driven travellers of all ages who want a reliable and relaxed experience. The brand will offer an affordable price point alongside the things that guests value most, such as a convenient location, a sound night’s sleep, and a great, complimentary hot breakfast — all at a quality and price that’s currently hard to find in the market.
“Garner is another exciting step forward in the transformation of our brand portfolio, bringing to the midscale market a brand we know owners and guests want from IHG,” says Elie Maalouf, Chief Executive Officer, IHG Hotels & Resorts. “Owners are attracted to the benefits of IHG’s global scale, strong enterprise, technology platforms and leading IHG One Rewards programme, supported by our proven success in developing, launching and growing brands. We have already received more than 100 definitive expressions of interest in Garner, which demonstrates the strong potential in the segment.”
Garner will be ready to franchise initially in the U.S. by early September, with the first hotels expected to open by the end of 2023. With a goal to expand globally, IHG expects the brand to reach an estate of more than 500 hotels over the next 10 years and 1,000 hotels over the next 20 years in the U.S. alone.