TORONTO — Electrolux Professional has officially launched the new Electrolux Professional brand. The new brand identity is still recognizable but has a clearer positioning to create an improved orientation for customers. Electrolux Professional will also introduce an updated logo. 

“Our new brand will support us in our work to be the one trusted partner offering a full set of best-in-class products, superior customer care and innovation. Our goal is to make our customers’ work life easier, more profitable and truly sustainable every day,” says John Evans, head of the Americas, Electrolux Professional. 


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