TORONTO — IIDEX Canada, the National Design and Architecture Exposition and Conference, was back in Toronto this year, with awards, a tradeshow and educational sessions such as the Delta by Design seminar on Friday.
The Delta seminar focused on the hotel’s recently completed refresh project. “Delta didn’t have a strong identity or personality,” began Randa Tukan, VP of Hospitality and Retail Commercial Interiors for Toronto’s Hok design firm, explaining the reason for the change. “They had been renovating bits and pieces over time, which made the product a bit of a mish-mash.”
Daniela Barbon, senior designer with Hok, presented Delta by Design’s guidelines for the revamp, which focused on four key guestroom areas: greet; refresh and rejuvenate; work and play; as well as rest and relax. “Hotel design is about experiences and understanding those touch points. Part of the exercise, and the ideation, was exploring what those touch points would be,” she said. A signature touch point of the Delta redesign is the “hub,” an interactive social space for guests-on-the-go to relax, work and play.
The Delta-by-Design philosophy addresses the needs of a growing segment of the market, speaking to 30- to 45-year-olds who are design-conscious and technology-oriented at work and play.