PHOENIX, Ariz. — Best Western Hotels & Resorts has welcomed its first Vīb hotel in North America, with the opening of Vīb Sprinfield, Mo.
“We are excited to mark the arrival of our first Vīb brand in the United States,” says David Kong, president and CEO for Best Western Hotels & Resorts. “Vīb was conceived to signal that today’s Best Western is a contemporary and relevant brand, which offers a comprehensive portfolio of options that cater to today’s travellers.”
The 92-room hotel features a blend of contemporary design and affordable style, with social engagement at the centre of the experience. The property features free Wi-Fi, a grab-n-go station, a 24/7 sundries shop, eight gaming stations, a 24/7 fitness centre, a 24/7 electronic tech shop, a fireplace lounge and a social Mezzanine. The hotel lobby also houses an upscale bar offering fruit-infused signature cocktails.
“Best Western has evolved significantly in recent years, expanding our portfolio from one brand to 11, to deliver the hotel offerings and unique experiences today’s sophisticated travellers and developers expect,” says Ron Pohl, SVP and COO for Best Western Hotels & Resorts. “The introduction of Vīb was an integral part of Best Western’s evolution, offering a boutique concept designed for the upscale-hotel segment and filling a niche in today’s competitive marketplace.”
Launched in 2014, the Vīb brand was created as an urban hotel concept geared towards tech-savvy and design-minded individuals. The first Vīb hotel opened in Antalya, Turkey, in early 2017. The brand currently boasts a number of projects in the pipeline, including a location in Calgary, which is set to begin construction in early 2019.