PARIS — Accor’s presence in Japan is set to double while hotel openings gain momentum throughout the region.
Recently, Accor partnered with Japan Hotel REIT Advisors (JHRA) in Japan to renovate and re-brand the Daiwa Resorts portfolio into Grand Mercure and Mercure hotels that will offer uniquely local experiences. The agreement will double Accor’s current portfolio in Japan, adding 23 properties and more than 6,000 rooms. Conversion of the hotels will occur throughout 2024.
Additionally, Accor will debut several new flagship properties in the region over the coming years, demonstrating the diversity of the group’s expanding network in Asia Pacific. Properties include:
- Pullman Singapore Hill Street (opening this year)
- ibis Styles Bangkok Twin Towers (opening 2024)
- Novotel Nara (opening 2024)
- Fairmont Hanoi (opening 2024)
- Mondrian Singapore Duxton (opening this year)
- Fairmont Tokyo (opening 2025)
“We’re thrilled to be adding these great hotels to our portfolio in Japan and will continue to build on the relationships that Daiwa Resort has successfully maintained within each region, working closely with our partners, Japan Hotel Reit Advisors [and] Daiwa Resort’s asset manager, to revitalize these properties,” says Jean-Jacques Morin, group deputy CEO and CEO Premium, Midscale & Economy Division, Accor. “The recovery of Asia is fuelling our ambitions as we seek to offer travellers a deeper and more diverse range of hospitality experiences across the region. Over the past decade, Accor has shifted from being asset-heavy to becoming an agile, asset-light company growing our hotel portfolio by 50 per cent and tripling our brands. Now, with a resurgence of demand to serve as the wind beneath our wings, we’ll guide these brands to new heights, with more density, presence and scale than ever before.”
“We’d like to express our sincere gratitude to everyone who has supported Daiwa Resorts until now. Twenty-three of our hotels located in scenic spots across Japan, from Hokkaido to Okinawa, will be re-branded as Grand Mercure and Mercure hotels. By re-branding, we’ll be able to provide our customers with various allures and memorable travel memories. In the future, we promise that guests will be able to enjoy a comfortable stay with activities that incorporate local cuisine, local attractions and relaxing hot springs while making the most of the unique characteristics of each hotel. We’d like to work together with the local community more than ever before and share the appeal of each region not only within Japan but also around the world,” says Koji Mayanagi, president & CEO, Daiwa Resort Co. Ltd.
