TORONTO — Absolut is partnering with The 519 and Gladstone House to help foster inclusive environments across the country. With polarization of social and cultural views at its highest, Absolut believes Canadian bars and restaurants are uniquely positioned to help alleviate this issue.
The campaign kicked off with Open House, a pop-up bar event at the Gladstone House in Toronto, drawing in patrons who are willing to actively challenge their biases and open up about their life experiences. Additionally, Absolut is hosting 90-minute workshops for its hospitality partners, in collaboration with The 519, to provide tools that foster more welcoming environments.
“At Absolut, we believe that bars and restaurants can be places where we meet different people, experience new things, and ultimately, challenge pre-existing notions,” says Aoife O’Reilly, senior brand manager, Absolut for Corby Spirit and Wine. “This campaign provides an opportunity for Canadians to mix in a completely new way, while offering the tools and support needed to create more open and inclusive environments for people of all walks of life.”
“We’re delighted to be partnering with Absolut to help advance more affirming spaces for 2SLGHYQ+ communities in bars and restaurants,” says Ashley McGhee, manager of Education and Training at The 519. “The opportunity to engage with 2SLGHTQ+ folks and spaces such as Gladstone House, who have worked hard to provide welcoming spaces which expand beyond just the Village, has enabled The 519 to continue fostering more inclusive and celebratory spaces for gender- and sexuality-diverse communities on a national scale. We’re excited to work with Absolut to continue this meaningful and necessary work, providing education and training to bar service staff across the country.”
“Inclusivity is at the forefront of Gladstone House, and we’re pleased to be collaborating on such an innovative pop-up at the hotel,” says Kieran Roberts, general manager of Gladstone House. “We’re continuously looking for new ways to bring arts and culture to West Queen West, ensuring that our community is represented. The hotel has a long-standing history of being a dedicated ally to the 2SLGBTQ+ communities, and this continues to be a priority for us. The concept of Open House is exactly what we strive for at Gladstone House.”