TORONTO — AccorHotels has promoted Kevin Frid to the position of COO for North and Central America.

This represents one of AccorHotels’ first senior-management appointments since the recent acquisition of FRHI Hotels & Resorts, where Frid served as president, Americas.

“I am delighted to welcome Kevin to this new role within the AccorHotels team,” says Chris Cahill, CEO, Luxury Brands, AccorHotels. “Kevin brings a proven track record in luxury hotel management and a deep understanding of the important local markets across this region. He’s an incredible asset for the group and his contributions will be essential as we look to grow our brands and create value for shareholders.”

In his new role, Frid will have operational responsibility for 88 hotels across the North and Central America region. As the lead operations executive in the region, he will also be tasked with overseeing large-scale renovation and refurbishment projects.


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