BETHESDA, Md. — For the first time, a Marriott International, Inc. property will contain three of its brands in a single building.
The 470-room, US$137 million hotel will be located in Nashville, Tenn.’s SoBro neighborhood.
“Marriott continues to grow its multi-brand portfolio, as these projects offer a myriad of benefits to both our development partners and our guests,” says Tony Capuano, EVP and global chief development officer at Marriott International. “Developers can target multiple consumer segments while benefitting from significant construction and cost synergies. Hotel guests are offered a wider range of options to serve all of their travel needs.”
The L-shaped, 21-story building, being developed by Atlanta-based North Point Hospitalit, will contain an AC Hotels by Marriott — occupying 209 rooms in one wing — and a combined SpringHill Suites by Marriott and Residence Inn by Marriott in the adjoining wing with 125 rooms and 136 rooms, respectively.
Though customers will see three brand logos on the outside of the building and have three distinct hospitality experiences inside, the developer has planned to consolidate behind-the-scenes operations and spaces to reduce ongoing expenses.
Marriott is no stranger to the realm of multi-brand properties. As of June 2016, Marriott has 52 dual-branded hotels open, 84 approved and 32 under construction — more than any other hospitality company in the world.
The triple-branded hotel in Nashville is expected to open mid-year in 2018.