BERLIN — Wyndham Hotel & Resorts has acquired the Vienna House brand for $44 million from Berlin-based HR Group. The acquisition enables Wyndham to grow the Vienna House brand by leveraging its vast marketing scale and franchise expertise, while allowing HR Group to focus on its core competencies as a leading owner and operator of strategic real estate across Europe.
The acquisition of the brand adds 28 hotels in Germany alone, while also expanding across surrounding countries. Together with Wyndham’s current presence in Europe, the combined portfolio includes more than 400 hotels in more than 30 countries.
“Europe continues to present accelerating growth for the travel sector with strong demand steadily bouncing back across leisure and business,” says Geoff Ballotti, president and CEO, Wyndham Hotels & Resorts. “Vienna House’s guest-centric culture, strong brand recognition, and ambitious brand-development plans align with our distribution goals, making it a perfect match to reinforce our position and commitment to the region.”
“Over the past 30 years, the Vienna House brand has built a highly-recognized name for travellers in many European countries,” says Dimitris Manikis, Wyndham Hotels & Resorts President for Europe, Middle East, Eurasia and Africa (EMEA). “The acquisition of the Vienna House brand and our expanded collaboration with our trusted partner, HR Group, mark a key step in expanding our market presence even further, adding immediate scale and capability and supporting our ambitions for growth in important destinations across EMEA.”
“We found an excellent like-minded partner in Wyndham Hotels & Resorts, sharing the same passion for bringing high-quality accommodations where travellers want to be,” says Ruslan Hurry, sole shareholder and CEO of HR Group. “The Vienna House brand has built a fantastic reputation in many European destinations, and our expanded and close-knit collaboration with Wyndham will provide the strength, scale and expertise needed to grow the brand faster and ensure more guests experience what Vienna House has to offer, while also tapping into the renowned benefits of Wyndham Rewards.”