STAMFORD, Conn. — Capitalizing on the healthy-living industry, Westin Hotels & Resorts is rolling out a new, year-long campaign aimed at enhancing the well-being of its guests and associates.

Dubbed the Westin Well-being Movement, the company has invested $15 million in enhancing areas where guests sleep, eat, work and play. The hotel company has partnered with holistic companies, such as the Venice, Calif.-based Headspace meditation company, to lead guided meditation exercises and is staffing a Westin Well-being Council to develop new initiatives.

“At Westin, our mission is to be a partner in our guests’ well-being before, during and after their stay, and this is the motivation behind this movement,” said Brian Povinelli, global brand leader for Westin Hotels. “We are proud to partner with some of the world’s premier wellness brands and experts to provide innovative, personalized offerings at our hotels around the world, with the goal of inspiring and empowering our guests and associates.”

The company is kicking off the campaign this week by opening its services to the public, inviting them to partake in guided five-kilometre runs, spa appointments, juice bars and group yoga sessions.

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