DENVER, Colo. — The newly founded Wellness Tourism Association has created a WTA Glossary of Industry Terms to establish new definitions and standards to be used in the wellness-tourism industry.

The new Glossary proposed by the organization consists of eight terms: Wellness Destination, Wellness Tourism, Wellness Travel, Wellness Traveller, Wellness Resort, Wellness Retreat, Wellness Vacation and Wellness Visitor.

New terms will be added as the industry continues to evolve.

“The definitions have taken considerable time and thoughtful debate among the WTA Board of Directors,” says Andrew Gibson, chairman of the Wellness Tourism Association. “We feel the terms will provide clarification and benefits not only to our members, but to anyone with an interest in the wellness-tourism industry.”

For example, Wellness Tourism is now defined as a specific division of the global tourism industry that is defined by the common goal of marketing natural assets and activities primarily focused on serving the Wellness Traveller and those who want to be. Wellness Travel is now defined as that which allows a traveller to maintain, enhance or kick-start a healthy lifestyle and support or increase one’s sense of wellbeing.

More information about the definitions and the work of the Wellness Tourism Association can be found here.


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