TORONTO — The city of Toronto shattered its record for the most overseas visitors and hotel room nights in 2013, selling 9.22-million hotel room nights, up 2.8 per cent over 2012, with 69.3-per-cent hotel occupancy, Tourism Toronto announced.
“In 2013, overseas visitors stayed in paid accommodations an average of 4.5 nights per trip,” said Terry Mundell, president of the Greater Toronto Hotel Association. “That represents over $1 billion in spending in the destination and is a significant contributor to jobs throughout the region.”
Hogtown welcomed 13.69-million overnight visitors, including 1.42-million visitors from overseas markets. “The momentum of the past several years and continued repositioning of our product has propelled Toronto to another strong year,” added David Whitaker, president and CEO of Tourism Toronto. “Our growth strategy focuses on high-value visitors from major U.S. cities and key overseas markets such as the U.K., Germany, China, Japan and Brazil.” American travel represented 2.18 million, marking the third year of growth from south of the border.
On the meeting-and-convention side, 2013 saw 745 future meetings scheduled, which will attract 406,000 attendees to the Greater Toronto Area and promises to generate 593,000 future hotel nights.