TORONTO — Vancouver-based SilverBirch Hotels & Resorts has announced the opening of a new corporate satellite office in the Greater Toronto Area to help support the company’s growing portfolio of hotel and conference facilities in Eastern Canada.
“This is another step in our growth strategy in key markets across Canada,” says Steve Giblin, president and CEO of SilverBirch Hotels & Resorts. “Having a stronger corporate presence in this part of the country will help support our activities and partnerships with strong international hotel brands, as well as help us identify new opportunities.”
Scheduled to open in early April, the new office will be managed by Steve Vallevand, vice-president Operations, Eastern Canada. The office will act as the home base for SilverBirch’s Eastern Canada operations and corporate sales and marketing team, including Vishal Malhotra, director of sales & marketing, Eastern Canada, and Ami Diop, national sales manager.
Last summer, SilverBirch opened the TownePlace Suites by Marriott Mississauga – Airport Corporate Centre, a 173-room all-suite hotel featuring fully equipped kitchens, adjustable work spaces and free WiFi access. Later this spring, SilverBirch will open the new Fairfield Inn & Suites by Marriott in St. John’s, Newfoundland. The newly renovated property will feature 104 rooms and 44 suites equipped with microwave and refrigerator, innovative meeting spaces and provide complimentary amenities including free breakfast and Internet access for guests. Opening in early 2014, the Homewood Suites by Hilton and Hampton Inn by Hilton in Halifax, Nova Scotia will be the city’s first dual-branded hotel project offering a combined 316 units, a shared SilverBirch Conference Centre and Connections Café, as well as a fitness centre and retail shops.