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AUSTIN, Texas — Oracle has introduced Oracle OPERA Cloud Central. The all-in-one hospitality platform unites data and functionality from OPERA Cloud’s modules under a common user interface and experience. With it, customers can get a comprehensive view of their hotel business, including distribution, sales, service interactions, loyalty programs and more.

The OPERA Cloud Hospitality Platform has expanded to include Distribution, Central Reservations, Central Sales and Loyalty functionality. By bringing together existing OPERA Cloud Property features with new OPERA Cloud Central components, the company can help hotels remove silos and friction across various functional areas both on and above property. Single-image rates and inventory, as well as reservations, groups, and profiles, combined with a unified end-user experience, makes information accessible to all key stakeholders at all customer touchpoints. 

The Contact Centre streamlines the reservation process with an intuitive display that enables central staff to offer clear dynamic rate and product offers. Increased revenue opportunities can be achieved through special offer, package add-ons, loyalty and membership rates, leisure and negotiated pricing and group functionality support reservations.

Central Sales increases sales effectiveness by centralizing and simplifying the management of accounts, contacts and activities for regional and global sales teams. This includes setting and comparing KPIs for account managers and sales staff to keep track of account performance.

Distribution connects distribution and revenue channels so hotels can determine which product and pricing to deliver to each of their target markets while managing all channel-related tasks from a single system. This direct-connect distribution channel removes intermediaries and administrative burdens.

Loyalty helps hotels recognize and reward their most frequent guests. Guest profiles include data from enrollment, reservation information and more, which are all fully integrated into all OPERA Cloud workflows.


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