DALLAS — Motel 6 celebrated its 60th anniversary on June 25. The economy-lodging segment was born in 1962 when the first Motel 6 location opened in Santa Barbara, Calif., with a rate of just $6 a night.
Since its founding, Motel 6 has grown to become the largest stand-alone brand in the economy segment with more than 1,400 Motel 6 and Studio 6 locations throughout Canada and the U.S. The brand continues to upload a range of innovative offerings that meet guests’ needs, including Motel 6 Classic, Studio 6 Extended Stay, Studio 6 Suites and a dual brand.
“Travellers know the iconic glow of our ‘6’ logo means they’ve found a comfortable place to rest no matter where their journey takes them,” says Rob Palleschi, CEO of Motel 6. “We believe everyone has the right to travel and remain committed to building upon that value proposition and longstanding legacy of the ‘6’.”