NEW YORK — Monica Xuereb has been promoted to the role of Chief Commercial Officer for Loews Hotels & Co. Previously, Xuereb was Chef Revenue Officer for the New York-based hospitality company, which owns and operates 26 hotels in Canada and the U.S.
Xuereb brings nearly three decades of strategic thinking, data-driven decision-making, collaboration and industry expertise to her new role. As CCO, she will lead the company’s commercial strategy, including oversight of the key disciplines of revenue management, sales & marketing, catering & conference services, brand, communications, e-commerce, distribution and the customer engagement centre.
Prior to joining Loews in 2013, Xuereb ran her own consultancy for more than three years, providing assistance with revenue management, pricing and distribution strategies to independent hoteliers and small hotel groups such as Dorchester Collection, Small Luxury Hotels of the World, Rosewood Hotels & Resorts, Morgans Hotel Group and Viceroy Hotels and Resorts. She also spent 17 years with The Ritz-Carlton Hotel Company and Marriott International, holding several senior revenue management positions at the regional, area and property levels.
“Monica’s keen understanding of all facets of the commercial business of Loews Hotels & Co’s owner/ operator business model make her the ideal candidate for this role,” says Alex Tisch, president & CEO, Loews Hotels & Co. “As CCO, Monica will continue to leverage a data and analytic-driven strategy, which she spearheaded, to foster superior performance.”