BETHESDA, Md. —Marriott International’s newly launched cross-brand smart phone application has been downloaded more than 140,000 times and it has cracked iTunes Top 10 list.
The app, which works with iPhone, Android and Blackberry devices, helps users seek out Marriott locations worldwide, book rooms, access rewards accounts, check reservation and hotel deals, and find out more about the city the hotel resides in.
“Everything that we have and things that will come in the future are based on thorough consumer research. We worked on a list of features and had as much as 212 things we wanted to provide in mobile, and we really boiled that down in development,” said George Corbin, Marriott International vice president of e-commerce strategy. “What customers said was ‘that’s nice, but we really only need these things.’ There is with the mobile customer an immediacy and urgency to what they need done.”