BETHESDA, Md. —Marriott International Inc. has launched Apartments by Marriott Bonvoy to expand its brand into apartment-style accommodations and respond to consumers’ growing desire for premium accommodations that provide home-like amenities as travellers combine work and leisure trips to re-connect with family and friends.
Marriott is building upon its 26 years of experience with Marriott Executive Apartments, the company’s serviced-apartment brand in Asia, Europe, the Middle East, Africa and Latin America. With the introduction of Apartments by Marriott Bonvoy, the company expects to enhance portfolio growth globally and bring the serviced-apartment concept to Marriott guests in the U.S. and Canada.
Apartments by Marriott Bonvoy will feature a separate living room and bedroom, a full kitchen, and an in-unit washer and dryer, and will be differentiated from Marriott’s existing extended-stay brands by not providing certain traditional hotel services such as food and beverage, meeting spaces and retail.
The brand will be introduced in the upper-upscale and luxury segments and will offer developers the flexibility to build new properties or convert existing properties.
“Travellers planning vacations and long business trips today are seeking more choice in accommodations, and the introduction of Apartments by Marriott Bonvoy responds to those trends while offering developers a premium product backed by our trusted name and distribution platform,” says Stephanie Linnartz, president of Marriott International. “With Apartments by Marriott Bonvoy, guests will be able to shop a wider array of accommodation options within the Marriott Bonvoy portfolio, growing their loyalty to the portfolio and its range of brand offerings.”