Business partners in meeting at office
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ATLANTA — Hotel Equities (HE) has formed a strategic partnership with private-equity firm PPC Enterprises to invest in future M&A, Strategic Alliances (SAAs), JV opportunities and acquisitions.

PPC, known for its strategic investments in high-performing business, was quick to identify what makes HE a best-in-class operator while also recognizing the potential for robust growth. The partnership will enable HE to accelerate its development pipeline and strengthen its position as an industry leading partner for hotel owners and developers seeking unparalleled performance and returns.

“This partnership creates a uniquely powerful platform for HE to further expand our footprint via strategic growth and meaningful investment into our industry-leading talent, infrastructure, training and BI tools. PPC’s confidence in HE and our partnership is a strong endorsement of our capabilities. We’re honoured and excited about what the future holds,” says Brad Rahinsky, president and CEO of HE. “I’m proud to say that the principals at PPC share our core values, our passion and commitment to our people and our vision for success.”

“We’re confident that our partnership will create new opportunities to further improve HE’s industry-leading service and performance, expand capabilities and enhance their infrastructure,” says Ben Salzman, principal for PPC. “We look forward to achieving new milestones and creating lasting value for their partners.”

“Empowering our team members is integral to our success,” says Bryan DeCort, Chief Operating Officer for HE. “We’ve proven time and time again that by investing in the growth and development of our people, we’re investing in the future of the company. It’s unique to find investors aligned in that aspect but it’s always been a non-negotiable for us. PPC’s support will further advance our efforts.”

“This partnership isn’t just about financial investment; it’s about leveraging synergies, market insights and strategic foresight to position HE for strategic, sustained growth,” says Joe Reardon, Chief Development Officer for HE. “The combined strengths of our organizations create a powerful force, poised to capitalize on new avenues for expansion in many areas across the board.”


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