TORONTO – Days Inns – Canada has revealed new multi-year agreements with two prominent Canadian sports organizations – Curling Canada and the Canadian Hockey League (CHL).
Days Inns – Canada will join other recognized brands as a national partner for the 2024 Scotties Tournament of Hearts, the 2024 Montana’s Brier and the 2024 BKT World Women’s Curling Championship. The sponsorship will feature Days Inn branded LED-animated rink boards and digital, social and print advertising. The hotel chain will also receive an opportunity to interact with curling fans from across the country via an in-venue kiosk for the closing weekends of the Scotties Tournament of Hearts in Calgary and the Montana’s Brier in Regina.
“We’re thrilled to once again be working with Curling Canada and the Canadian Hockey League,” says Ally Wesson, vice-president of Marketing at Days Inns – Canada. “Curling and hockey are some of Canadians’ favourite winter activities, and it’s an honour for Days Inn to be part of these vibrant sports. With fans, athletes and teams travelling around the country, these partnerships bring immense value not only to our guests but also to our franchise community. We encourage everyone to ‘Take Back Winter’ and take advantage of all the fantastic things to see and do in Canada. With [more than] 100 locations from coast to coast, conveniently, there’s a Days Inn close to all the wintery action.”
“Curling Canada is excited to have Days Inns – Canada back for our Season of Champions Events,” says Nolan Thiessen, CEO, Curling Canada. “Days Inn is an excellent match, and we eagerly anticipate working together to showcase their brand and connect them with fans at some of Canada’s most beloved curling events.”
“Following a successful collaboration debut in 2018, we’re excited to welcome Days Inns – Canada as a committed affiliate partner for upcoming seasons,” says Dan MacKenzie, president of the Canadian Hockey League. “Sponsorships play a crucial role in our overall strategy, and we appreciate the tremendous support from partners [such as] Days Inns – Canada, who greatly align with our audience.”