MCLEAN, Va. — Hilton Worldwide is curating a collection of four- to five-star hotels across the globe that are inspired by “local discovery” and “authentic experiences.”
Curio – A Collection by Hilton is set to premiere with select properties in the U.S., including the SLS Las Vegas Hotel & Casino; The Sam Houston Hotel in Houston; Hotel Alex Johnson in Rapid City, S.D.; The Franklin Hotel in Chapel Hill, N.C.; and one other property in Portland, Ore. Each property is said to offer an individual experience that’s backed by the Hilton brand.
“Our customers and owners have expressed strong interest in a brand from us that includes hotels that can retain their unique identity but also deliver the many benefits of our system, including our Hilton HHonors guest loyalty program,” said Christopher J. Nassetta, president and CEO of Hilton Worldwide. “That desire, combined with the current size of the independent hotel market and demand for differentiated hotel stays around the world, made for the right timing for this launch. Curio is an exciting new brand for us — one of two unique concepts we’ll introduce this year.”
The SLS Las Vegas, one of the first Curio properties, which is slated to open in September, will feature 1,620 guestrooms as well as 30,000 sq. ft. of meeting space, and a collection of dining and nightlife brands.