MCLEAN, Va. — Hilton has launched Spark by Hilton, the newest addition to its portfolio of world-class brands. Following extensive research, the introduction of Spark by Hilton fills an open space in the industry by creating a new premium-economy lodging option to meet the needs of even more guests and owners seeking value, quality and consistency.
For guests, Spark by Hilton provides a simple, reliable and comfortable stay. For developers, Spark by Hilton leverages an innovative conversion model to offer an investment option for owners. Owners will also benefit from Hilton’s network and high-performing commercial engines, including supply-chain management, a cost-effective pricing model and automated customer offerings. Signature elements of the brand include thoughtful simplicity, reliable service, unexpected touches and consistent quality.
Spark by Hilton will provide a welcoming sense of arrival with colourful exterior statement walls and energizing artwork. The public space will feature multi-functional seating from communal tables to rocking chairs. Focusing on practical amenities, the simple furniture will include an open closet, in-room refrigerator, multi-purpose work surface and bright bathroom.
Additionally, guests will be empowered with the tools needed to make the most of their stay, such as 24-hour digital check-in and digital key. Spark by Hilton also offers complimentary breakfast and a 24-hour retail market for on-the-go travellers. To ensure the goal of a consistent, quality guest experience, each hotel will be required to complete a full renovation, encompassing all guest-facing areas of the hotel, prior to joining the brand family.
“In looking at the economy category, we saw a segment that has grown dramatically but lacks consistency, providing us an opportunity to deliver on the needs of this underserved segment of travellers,” says Matt Schuyler, Chief Brand Officer, Hilton. “True to its name, Spark by Hilton signifies the start of something great – a moment of ignition as we add energy and momentum into the category and deliver the most reliable and friendly stays. This breakthrough premium economy brand will deliver the essentials done exceptionally well for every guest, every time along with friendly service, ensuring all travellers can enjoy a great hotel experience where they feel truly cared for.”
“Hilton has pioneered the hospitality industry as we know it today, and we continue to grow our portfolio as our guests’ and owners’ needs evolve,” says Chris Nassetta, president & CEO, Hilton. “The debut of Spark by Hilton builds on that legacy of developing world-class brands as we work to serve any guest, for any trip occasion, anywhere in the world.”
