TORONTO — Marc Speichert has joined Four Seasons Hotels and Resorts’ executive-leadership team as executive vice-president and Chief Commercial Officer, effective May 3.
“Marc is an outstanding marketer and strategic business builder — a digital innovator with a global outlook who understands the evolving needs of the luxury consumer,” says John Davison, president and Chief Executive Officer, Four Seasons Hotels and Resorts. “His experience and vision will be fundamental to the path forward for Four Seasons, driving continued customer growth, revenue and brand recognition.”
In this newly created role, Speichert will oversee the development and execution of the company’s integrated commercial strategy with a mandate that includes the identification of new products and markets; revenue growth across the company; brand marketing, global public relations and social media; data analytics, market insights and customer engagement; the brand’s digital ecosystem; and global distribution and worldwide reservations.
“Four Seasons’ leadership legacy is undisputed in the luxury space. This is a company that continually embraces new opportunities, while remaining focused on its core business principles and unwavering in its commitment to excellence,” says Speichert. “The opportunity to play a role in the growth of this iconic luxury brand is tremendously exciting. There is unlimited potential ahead and I look forward to collaborating with Four Seasons teams around the world to continue elevating the guest experience and deepening the connection with those who know and love Four Seasons.”
Prior to joining Four Seasons, Speichert was Global Chief Digital Officer at GSK Consumer Healthcare for four years. Past roles also include being a senior executive at Google and the first Chief Marketing Officer at L’Oreal.
Speichert will initially be based in London, England with plans to relocate to Four Seasons offices in New York City.