VANCOUVER — Destination Canada has entered into a new, two-year marketing agreement with Bell Media.
Under this agreement, Bell Media and Destination Canada will undertake an extensive content-marketing campaign, in French and English, aimed at inspiring Canadian millennials to travel in their own country leading up to Canada’s 150th celebration of Confederation, in 2017. The campaign will include a series of short-form videos capturing the first-hand experiences of Youtube personalities and digital influences, which will be hosted on much.com.
“Canada’s 150th presents a great opportunity to inspire young Canadians to connect with their country,” said David Goldstein, president and CEO of Destination Canada. “With our media partners, Bell Media and Much Digital Studios, the travel sector is poised to deliver fantastic travel experiences from coast-to-coast-to-coast.”