OTTAWA — Destination Canada (DC) launched a new social-media campaign last week inviting Canadians to (re)discover Canada with a fresh and fun look at unusual attractions worth seeing in-person when restrictions are eased.

Through a series of engaging “How well do you know Canada” Instagram stories, DC asks Canadians to guess the destinations featured and then drives them to its website for the reveal. The goal of the campaign is to entertain and educate travellers, inspiring them to visit Canadian destinations and their bookable experiences once restrictions ease.

The content will also be repurposed by DC’s international markets as a fun way to engage audiences and keep interest in Canada high until we can welcome back international visitors.


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