VANCOUVER – Over 110 B.C.-based projects will divvy up $3.6 million in fiscal 2016 to 2017 to advance tourism and related activities.
The funds are being made available to help Destination BC promote partnerships between provincial tourism groups with a focus on boosting provincial revenues in relation to its Co-op Marketing Partnerships Program. Its goals are increasing B.C. tourism revenues and leveraging private and public funds to maximize marketing impact and ROI for the tourism industry.
The funds will help tourism-related activities such as mountain biking, hiking, fishing, golf and wine tours to coordinate and execute media outreach, social media programs, website and map creation, as well as event promotion. Throughout 2014 and 2015, Destination BC received input from community consultations regarding its new programs, goals and ideas.
“The province supports Destination BC’s new Co-op Marketing Partnerships Program, to promote community-level tourism projects throughout British Columbia”, says Shirley Bond, Minister of Jobs, Tourism and Skills Training and Minister Responsible for Labour. “By bringing together local and regional partners, Destination BC can align funding and coordinate efforts to encourage visitors to spend time in regions right across the province.”
B.C.’s tourism revenues have consistently shown growth — the sector brought in $14.6 billion in 2014, a 5.1-per-cent increase compared to the previous fiscal year.