TORONTO — Days Inn – Canada has announced a new partnership with the Canadian Hockey League (CHL).
The hotel chain’s sponsorship features a branded-web presence, in-ice logo placement, as well as an in-venue kiosk as part of the CHL’s national events calendar, which includes the CIBC Canada-Russia Series in November, the Sherwin-Williams CHL/NHL Top Prospects Game in January and the Memorial Cup presented by Kia in May.
“We’re thrilled to be an affiliate-level sponsor of CHL national events,” says Ally Wesson, senior director of Marketing at Days Inns – Canada. “We look forward to interacting with hockey fans across the country and having an on-site presence at CHL’s national events.”
Throughout the 2018-19 season, the partnership will connect with Canadian communities, including Kamloops, B.C.; Vancouver; Red Deer, Alta.; Sarnia and Oshawa, Ont.; Sherbrooke and Drummondville, Que.; and Halifax, N.S.