VANCOUVER — The Canadian Tourism Commission (CTC) has just launched the Signature Experiences Collection program, which is designed to attract high-spending international travellers by offering unique, Canadian experiences.

“Our goal is to incorporate the tourism experiences offered by Collection members in the creative materials we develop for all our markets using social, print, online and broadcast media,” said Michele McKenzie, CTC president and CEO. “We’ll continue to add outstanding experiences to keep the Collection fresh and intriguing for international visitors.”

The initial phase of the program features 48 Canadian tourism enterprises from coast to coast delivering authentic experiences that high-spending target customers look for when choosing a vacation destination. Examples of such experiences include a Unique Sky High Adrenaline Rush at the CN Tower or Historic Railway Hotels at Fairmont Hotels and Resorts.

To apply to be a part of the Signature Experiences Collection or for more information, click here.


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