TORONTO – The Canadian Resort Development Association (CRDA) announced today the launch of a website exclusively dedicated to promoting the popular ‘fractional ownership’ product in Canada.
The website (www.luxurylakesideliving.org) was designed in conjunction with some of Canada’s premiere fractional ownership developers, along with input from CRDA and other worldwide associations.
According to Ross Perlmutter (CRDA’s President & CEO): “We’re extremely excited and proud to be able to showcase one of our industry’s most innovative, affordable and popular alternatives to second home ownership with this website. Canadians continue to embrace fractional ownership as both a means of enhancing their quality of life and a valuable addition to their lifestyle portfolio, and we expect that love affair to continue for years to come.”
The website has been designed to serve as a ‘first-stop’ portal for consumers, and once they’ve familiarized themselves with the unique advantages of the fractional product and the exceptional quality of CRDA’s fractional members’ developments, visitors can continue to shop for specific information via links to various ownership opportunities. The site also includes photo galleries, a FAQ section, fractional facts, information on exchange opportunities and much more. Best of all, the site allows prospective consumers to research fractional ownership properties and opportunities from the comfort of their homes.
“We want consumers to be curious, intrigued and armed with information prior to embarking on their search for fractional ownership opportunities. As far as we’re concerned, an educated and informed consumer is a happy consumer, and we’re very excited to be on the front edge of that journey with them.”
About the Canadian Resort Development Association
The Canadian Resort Development Association (CRDA) is an industry-based association dedicated to furthering the shared ownership industry, both in Canada and throughout the world. Founded in 1983, the goals of the Association are to encourage and maintain a high standard of ethical conduct throughout the industry, and to assist in the education of Canadian industry members toward an enhanced standard of professionalism. For more information, please visit www.crda.com.
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