NORTH BATTLEFORD, Sask. — Choice Hotels Canada has debuted the Comfort brand’s new look, with the opening of the Comfort Inn in North Battleford, Sask. — the first property in the country to display the brand’s new logo.

The new-build hotel is a modern, modular build with a large, open lobby. It includes all the new enhancements that are emblematic of the new brand image, which will see older properties modernized, as well as new-build Comforts across the country.

“There’s never been a better time to build a Comfort hotel and the Comfort Inn in North Battleford is a testament to that,” says Brian Leon, president of Choice Hotels Canada. “The new logo and identity is an invitation for guests to experience Comfort’s refreshed look and feel.”

Comfort properties across Canada are set to feature updated signage by the end of 2020, along with renovations that include refreshed lobbies and updated guestrooms. Choice Hotels Canada plans to update 25 per cent of its Comfort hotels by May 1, 2019.


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