ROCKVILLE, Md. — The Comfort hotel brand continues its aggressive expansion plan, announcing that it intends to open a new hotel every week this year. The 56 new properties showcase the brand’s significant growth, reflect the brand’s strategic transformation and will feature Choice Hotels International’s new design initiatives, which includes a refreshed, modern look and feel.
“The success of the Comfort brands — a pioneer in the segment — reinforces that Choice Hotels is a leader in upper-midscale lodging. With the brand’s recent enhancements and strong operating performance, Comfort has never been better positioned for growth,” says Brian Quinn, vice-president, Franchise Development, Choice Hotels.
The Comfort brand transformation has led to outstanding performance metrics and renewed development. The brand is experiencing all-time high guest satisfaction scores, as well as RevPAR growth, with 27 consecutive months of RevPAR Index gains.