MINNEAPOLIS, Minn. — Coast Hotels has chosen IDeaS as its new technology partner and will be implementing the IDeaS G3 revenue-management system (RMS) at 20 of its Canadian properties.
Presently, Coast Hotels operates using a manual, spreadsheet-reliant system and it recognized the competitive need to update its revenue-management culture and practices with automated data analytics to drive optimal forecasts and pricing.
“We were missing out on not being able to see the full picture and our manual process didn’t leave us enough time to focus on anything else,” says Nooshi Akhavan, director of Revenue Performance and Distribution at Coast Hotels. “IDeaS G3 RMS gives us the opportunity to change how we sell and be more dynamic and relevant to our customers. With the decisions the system is showing us for future dates, I’ve already identified some tremendous opportunities.”
The IDeaS G3 RMS includes advanced features such as Group Evaluation, What-If Analysis and Last Room Value.
“We know how important it is to not only maintain, but also grow competitive positioning through automation,” says Dr. Ravi Mehrotra, president, founder and chief scientist at IDeaS. “We look forward to helping elevate the company’s revenue performance by allowing strategists within Coast Hotels to focus on more important, forward-looking tasks.”