VANCOUVER — Coast Hotels Limited, a fully owned subsidiary of APA Hotel Canada, Inc., has appointed Dale Prout as director, Development, based in California.
Prout brings extensive experience and expertise in franchise sales and business development, working for several international hotel companies. Most recently, he served as director of Franchise Development for Radisson Hotel Group. In his new role, Prout will focus on growing Coast Hotels’ portfolio of franchised and managed hotels in North America, specifically targeting key locations throughout the West Coast of the U.S. to support the company’s exponential growth and expansion strategy.
“On behalf of everyone at Coast Hotels, we’re delighted that Dale has taken on this new strategic role. I know that his significant hotel franchise-development experience and very strong knowledge of the U.S. accommodation sector, along with a very extensive network of industry contacts, will prove essential in reaching our growth goals” says Mark Hope, senior vice-president, Development, at Coast Hotels.
“I’m thrilled to join the Coast Hotels development team,” says Prout. “The prospect of contributing to Coast Hotels expansion strategy in the U.S. is truly exciting. With their forward-looking vision of brand development and expansion and their focus on franchisee and owner satisfaction, I look forward to collaborating with the talented team and driving impactful development initiatives.”