ROCKVILLE, Md. — Choice Hotels International, Inc. has partnered with mattress brand Serta, Inc., to contribute to its “Stay Home, Send Beds” initiative, which is providing bed donations to help address shortages at hospitals and temporary medical facilities caused by the COVID-19 pandemic.
Choice Privileges loyalty members can donate their points toward beds for hospitals in need and Choice will increase the impact by matching 100 per cent of donated points for a limited time.
All Serta mattress donations are being facilitated through Relief Bed International, a non-profit organization that provides beds to impoverished people and disaster victims around the world.
“We want to do our part to help those on the frontlines and facilitate care for those in need and, right now, every bed counts,” says Robert McDowell, Chief Commercial Officer, Choice Hotels. “Our customers are looking for ways to safely give back during this pandemic and we’re proud to give them a way to do just that by supporting communities in need and contributing to this important cause.”